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Message from the Founder – A Personal Journey

Dear Guest,

Welcome to Vows for Eternity, a personalized and confidential matchmaking service for the upwardly mobile global successful individual headquartered in New York with an established presence in London, Delhi and Mumbai.

My personal journey of finding the right partner may resonate with you. I got married late by Indian standards and have a deep personal connect and appreciation of, not only the time involved in finding that special somebody, but also with the frustrations and disappointments of the search process at large. I currently live in Manhattan, but having also lived in Los Angeles, London, Melbourne and Delhi recognize that challenges across the world are the same when it comes to finding that special person you want to spend the rest of your life with. I needed help in my personal search but couldn’t find anyone I could relate to and connect with on a personal level. And that is the reason I started Vows for Eternity (VFE) - to make a difference in the lives of someone by connecting them to “the one”.

What makes VFE unique is our fundamental core values:

  • matching people based on mindsets, values and personalities - not communities or castes.
  • connecting people across the world – because that ideal person may not be living in your city.
  • offering a highly personalized and confidential service – a quality over quantity approach.
  • providing an offline search - by focusing on getting to know the person first and foremost.
  • being very selective in who we accept as our members – you cannot just buy our services.

By being true to our core values, we have over the years built a membership of affluent, upwardly mobile global individuals who are seriously looking to get married. Consisting primarily of successful professionals, industrialists and celebrities, our largest member base is in India and the US, followed by Europe and other parts of Asia. Although our members span the globe what does bind them together is the fact that whilst they are successful, well-travelled, progressive thinking and cosmopolitan in their outlook and belong to extremely cultured families they are missing that one special person to share their life with.

We are not a dating service, but a serious destination for marriage. Now, more than ever before, people are delaying getting married and the personality fit and connect of values between two people and two families has become even more important and difficult. I do not work with biodata' as I strongly feel people are so much more than what can be conveyed on paper. I like to interact with members so I can better understand their personality, their childhood, growing up years, family members and their journey. I believe our life experiences make us who we are and it is important to get a glimpse of that to better understand the person. Only then is it possible to know what kind of person will truly be a good life partner. Over the years I have found that getting to know members helps in increasing the matchmaking success rates significantly. As a result, we provide an offline global outreach whilst still maintaining a very personalized and confidential approach, something which we are very proud of.

We are very selective and our focus is quality over quantity, both externally and internally. To enable us to maintain our very strict quality standards we have strong eligibility criteria that must be met in order to qualify to become a member. Unapologetically, the membership criteria are non-negotiable. Furthermore our member profiles are not visible because, not only, are some of our members very well-known, but also because we believe this space of our life is very personal and private. Internally, my core team is a group of people between the ages of 30-65 who share my passion and vision for VFE. What sets them apart, not only, is the fact that they come from very well-to-do cultured families, have global exposure and very diverse backgrounds but more importantly, it is their strength of character in the face of adversities. Their range and depth of experiences helps them to understand where people are coming from and enables them to relate to different circumstances without being judgmental. It is the belief that, in life, we have no control of the cards that are dealt to us, but what is in our hands is how we react to them. That is what truly defines us.

Do I make any guarantees? No, because the most important things in life don’t come with promises. But the one thing that I do promise is that we will really put our heart and soul into this search with you. I think my greatest achievement so far professionally has been being true to myself and to my reason of starting Vows for Eternity- that of trying to make a positive difference in someone’s life. And for this I have my greatest inspiration to thank-Life! I think it is really important to believe in oneself and know that in life the only limits that really matter are the ones that we put on ourselves. I am often asked what the future holds for me. I don't know, but what I do know is that I will enjoy the journey and live every moment, because I don't know how to live any other way.

So hop on, I promise it will be an amazing journey! Even if you decide not to - I wish with all my heart that your dream comes true-like it did for me.

Till Eternity,


Anuradha Vinod Gupta
Founder & CEO

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